Goupil & Sons
Lead Generation for Home Service Companies

Turn Your Website Into Your Best Salesperson.

Built for roofing, HVAC, and plumbing companies that want more calls, more estimates, and more booked jobs.

Get a Free Website AuditSee How It Works
  • More Qualified Calls
  • Better Local Visibility
  • More Estimate Requests
  • Faster Websites Built to Convert
From the Founder

More than a website guy.

Because homeowners don't hire websites. They hire contractors they trust.

Serving DC, Maryland, and Virginia
your-roofing-business.com
ABC HOME SERVICES
ROOFING. SIDING. GUTTERS. WINDOWS.
Protecting Your Home.
Elevating Your Peace of Mind.

High-quality exterior services backed by expert craftsmanship and honest pricing.

Licensed & Insured BBB A+ Financing
Google · 5.0 from 120+ Homeowners
Built to Protect
Top-quality materials and workmanship.
On Time, Every Time
We respect your time, every job.
Honest Pricing
Transparent quotes, no surprises.
Local & Trusted
Proudly serving with 5-star service.
What We Fix
Sites That Don't Generate Leads
Visitors Who Never Call
Invisible in Local Search
Lost Estimates and Booked Jobs
The Difference

Why Most Contractor Websites Don't Generate Calls

Most contractor sites look acceptable at first glance. The trouble is they were never built around how a homeowner actually decides who to call.

Typical Contractor Website

The brochure trap.

  • Generic messaging
  • Weak trust signals
  • Hard-to-find contact options
  • Slow mobile experience
  • No conversion strategy
  • Built like an online brochure
Lead-Generating Website

Built to book the job.

  • Clear trust architecture
  • Mobile-first experience
  • Strategic calls-to-action
  • Local SEO structure
  • Lead capture systems
  • Built to generate calls and estimates

If your website isn't bringing in consistent calls, it's time to rebuild it.

Trust Anchor

Your Website, Audited

Here is what a typical contractor site looks like, and what we replace it with. Every score below is a real metric we measure during a Goupil audit.

Typical Contractor WebsiteLooks outdated
oldsite.com
ABC Home Services
Quality Service Since 1998
Call Us: (555) 123-4567
HomeAbout UsServicesGalleryContact
We Do It All.
Call Us Today!

We are a family owned business providing a variety of services to the community.

  • Roofing
  • Siding
  • Gutters
  • Windows
— Our Work —
FREE ESTIMATES • LICENSED & INSURED
Est. 1998
Welcome to Our Website

Thank you for visiting our website. We have been serving this area for over 20 years. Please browse around to learn more about our services.

© 2015 ABC Home Services. All Rights Reserved.
oldsite.com · captured 2014
Audit ScoreBelow Threshold
  • Trust Score32/100
  • Lead Conversion Potential24/100
  • Mobile Experience41/100
  • Page Speed38/100
  • Outdated design
    Looks like it was last updated in 2014.
  • Weak trust signals
    No reviews, badges, or proof visible above the fold.
  • Poor mobile experience
    Tap targets too small, layout breaks on phones.
  • Slow load speeds
    Unoptimized images push load past 5 seconds.
  • Unclear calls to action
    Buried Contact Us link, no quote path.
  • Confusing navigation
    Generic menu with no service pages.
  • Weak lead capture
    Single email field, no follow up flow.
Goupil & Sons ApproachBuilt to convert
newsite.com
ABC HOME SERVICES
ROOFING. SIDING. GUTTERS. WINDOWS.
Protecting Your Home.
Elevating Your Peace of Mind.

High-quality exterior services backed by expert craftsmanship and honest pricing.

Licensed & Insured BBB A+ Financing
Google · 5.0 from 120+ Homeowners
Built to Protect
Top-quality materials and workmanship.
On Time, Every Time
We respect your time, every job.
Honest Pricing
Transparent quotes, no surprises.
Local & Trusted
Proudly serving with 5-star service.
newsite.com · Built for conversion · optimized for local SEO
Audit ScoreGoupil Standard
  • Trust Score96/100
  • Lead Conversion Potential92/100
  • Mobile Experience98/100
  • Page Speed95/100
  • Conversion focused layout
    Every section pushes toward an estimate.
  • Strong trust architecture
    Reviews, license, financing, and BBB above the fold.
  • Mobile first design
    Built for phones first, scaled up to desktop.
  • Optimized performance
    Sub two second loads on 4G.
  • Strategic calls to action
    Quote and call CTAs persist throughout.
  • Lead capture systems
    Forms wired to CRM with instant notifications.
  • SEO friendly structure
    Schema, service pages, and local signals.
Our Approach

We Turn Underperforming Sites Into Lead-Generating Systems

A modern rebuild paired with ongoing SEO and optimization, built around how homeowners actually choose contractors. The outcome is more qualified calls, stronger local visibility, and a steady flow of booked jobs.

Conversion-Focused Rebuilds

Every page is structured to turn visitors into calls and booked jobs.

Conversion Rate+200%
Before
1.8%
After
5.4%

Built for Local Visibility

SEO foundations, local targeting, and structured service pages designed to help your business get found.

Local Rank+11
#14
#3
"roofing near me" · 90 days

Ongoing Growth Support

Continuous optimization, SEO improvements, and performance monitoring after launch.

Organic Traffic4.1×